A positive brand
The collaboration with Euro3plast, a company focused on the outdoor and garden field, started in 2006 when the “PLUST Collection” was born, a furniture and accessory “design oriented” brand, which collaborates with new and prominent designers. During 2018 the company release its renovated identity, which reflects on the addition sign “+” as a metaphor of added value and not only that. An inhedit brand book which tells, through the contraposition of complementary messages: pop colored note with natural landscapes, an ethereal and discreet woman figure that interacts with the objects in an outdoor context; and last an appendix to discover or remind the evolution of the brand images from the beginning to nowadays. At the end the communication tools enhanced the corporate identity with coherence, declining every tools into the same “fil rouge”.
tag #artdirection #strategy #identity #communication #product #indoor #outdoor