The special normality
The collaboration as Art director for Lineabeta, started in 2011 with the creation of a new corporate identity and the logo restyling, to continue as defining the new communication strategy represented by “everyday design” claim. The developing of a brand book laid the basis to define a coherently and coordinated the activities of the new branding. “The intentions is to represent the company’s philosophy which propose – democratic design products – accessible and well distributed.”
Successively the new company identity is extended to the product communication developed thru a lab project “LineabetaLAB” where new or prominent designers collaborate with a wide variety of professional figures who range from anthropology, arts and crafts.
tag #lineabeta #artdirection #restyling #corporateidentity #democraticdesign #everydaydesign